Daewoo Forklifts Kentucky

Start-up of the forklift business
During the latter part of the 1960s, Korea promoted a nationwide expansion of the industrial machinery industry. At that time, the Korean forklift market was an open-import situation. Korea Machinery Co., Ltd. began to import assembled forklifts and sell them to large business groups, state-run companies and the armed forces. During the year 1976, Daewoo Heavy Industries Ltd. merged with Korea Machinery Co., Ltd. The corporation established service and sales outlets all around the country and, after a few years, opened its own forklift production factory. Product development and quality improvement through continuous technical training were the plant's main focus.

Expansion of forklift exports
The market share of Daewoo Heavy Industries Ltd in the domestic forklift business went as high as 90%. By the 1980s, the sales of the company increases and technological improvements had drawn the interest of Caterpillar Industrial Inc., an American company. The two companies entered a joint-venture project during the early 1980s to deal with competition faced by Caterpillar within the United States forklift market. The forklift sales of Daewoo skyrocketed and another plant was constructed during the year 1984. Daewoo Heavy Industries Ltd. was then in a position to make forklifts for export. During the early part of the 90s, Daewoo went global with a worldwide sales network. New models were developed as an independent brand name using Korean technology.

Development of new models
Developed during the year 1998 was the G5 series, the first series of proprietary models. These models were 1800 kg - 3000 kg internal combustion or IC trucks. A research effort developed core technologies for transmissions, engines and hydraulic systems. A host of performance and durability tests have validated the quality of this new family of trucks. The company established reliability evaluation centers to assure the reliability of major components. These centers have acquired global respect.

The G5 series is famous for operator comfort and low environmental impact. The G5 is recognized throughout the globe for being operator friendly, reliable and durable. The series rated high among clients in after sales, large-scale surveys as part of a consumer-oriented advertising strategy for these models.

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