During the year 1966, Bud Bushnell founded Genie Industries. At that time, he bought the manufacturing rights to a material lift that operated on compressed air. The name Genie came from the "magic in the bottle" that was utilized to raise and lower the hoist. This mechanism greatly impressed lots of clients and hence, the name was established.
Genie has moved into numerous new markets, because the need for work platforms and lifts grew. Over time, as the requirements for new equipment to meet many applications grew, the company made itself known in many new markets. For instance, Genie went into making telehandlers, stick booms, articulated booms, light towers and man-lifts.
Genie decided to secure a partner who had the same values because of the economic slump during the start of the 2000s, when they partnered with Terex. This company has a history acquiring equipment manufacturers all around the world who proved to be a good business match. Genie Industries was sold in 2002 and became a part of Terex Corporation.
Due to the Genie name and its solid reputation within the workplace, it was determined to maintain the Genie brand as part of the Terex Aerial Work Platforms. This was just decided after the first few years following the sale. Thus, all Genie machinery continue to be sold under the Genie brand.
The company takes great pride in listening and taking advise from their customers. Genie has always been continually dedicated to improving the efficiency and quality in addition to minimizing wastes. Even long after the sale has been closed, the company concentrates on offering outstanding support. These are the very work disciplines that have made Genie a trusted brand name over the last decades and continue to keep their reputation for top-of-the-line and quality machinery.
The Bi-Energy and DC equipment provided by Genie offers emission-free, quiet operation even in the most delicate work environments. Where the machinery should be driven significant distances, such as in industrial situations, the Genie bi-energy system combines the benefits of a 48V DC machinery with the power of a diesel-powered generator.
As opposed to any of the different kinds of aerial platforms, telescopic booms offer greater horizontal reach overall. These machinery are ideal for limited access areas in construction and other industrial settings. The Genie Telescopic S booms have been designed to provide utmost productivity. These machines provide the drive speed and supreme traction you need in order to travel around the job area and work site.